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AI That Pays Off: How to Spot a High-ROI Use Case
There is no shortage of hype around AI. Many organisations are investing heavily in it with the hope that AI will deliver game-changing efficiency, smarter decision-making, or competitive advantage. But without clear alignment to commercial outcomes, these investments can become science projects - interesting but ultimately ineffective.

Matthew Labrum
Jul 53 min read


From Gut Feel to Great Tech: Why Business Leaders Need to Flip the Decision-Making Process on AI and Software
In the past, making IT investment decisions often came down to instinct. A trusted team member made a recommendation, or a shiny piece of software caught your attention. But in today’s AI-driven, cloud-native world, that approach no longer cuts it. Too many businesses start with the solution “We need AI,” “Let’s build a custom app,” or “Can you automate this?” before clearly defining the problem. The result? Misaligned tech, poor ROI, and projects that never quite hit the mar

Matthew Labrum
Jul 43 min read


Real-World AI Failures: Lessons from Microsoft Azure AI Deployments
AI is no longer the future—it’s firmly in the present. Yet as more enterprises deploy AI, many are learning the hard way that success hinges not on capability, but on governance. The rush to innovate has left some organisations vulnerable to very public failures. Microsoft’s Azure AI stack is one of the most advanced in the market—but even there, missteps can happen when proper guardrails aren’t in place.

Matthew Labrum
Jul 33 min read


AI vs Automation: Getting the Decision Right for Your Business
In today’s buzzword-laden tech landscape, it’s easy to assume that artificial intelligence (AI) is the solution to every business challenge. But the truth is more nuanced. Often, the right answer isn’t AI—it’s automation. And sometimes, it’s neither.

Matthew Labrum
Jul 24 min read


From Vision to Reality: How to Build Software That Scales with Your Business
Building software that scales means thinking beyond code. It is about designing systems that can grow with the business, adapt to new demands, and remain secure and reliable for years to come.

Matthew Labrum
Jul 13 min read


Strategic IT Planning: Future-Proofing Your Tech Investments
More and more businesses are under pressure to not just keep up, but to plan for the future. What happens if we have a cyber breach, what do we do in the event of a core system going down? These question provide a fork in the road for your business. Strategic IT planning isn’t just about upgrading your infrastructure or rolling out new software—it’s about aligning technology with your long-term business vision. As Australian IT spend hits $146 billion in 2025 and AI investmen

Matthew Labrum
Jul 14 min read


Overhype and Under-Delivery: When AI Promises More Than It Can Deliver
AI has been hailed as a transformative force, capable of driving efficiency, unlocking innovation, and reshaping industries. But while the promise of AI is enormous, the reality for many businesses is far less impressive. Too often, AI projects fail to deliver on their potential—not because the technology isn’t powerful, but because expectations are set too high, too soon, without a clear strategy for success.

Matthew Labrum
Jun 253 min read


Why AI Is Never a Set-and-Forget Solution
AI is often sold as a game-changer, an advanced system that once trained, can deliver predictions, insights, and automation on autopilot. But that’s a dangerous misconception. The truth is, AI is never a set-and-forget solution. It’s a living, evolving system that requires constant care, monitoring, and maintenance.

Matthew Labrum
Jun 233 min read


The Data Trap: Why AI Fails Without the Right Foundations
Artificial Intelligence is only as good as the data it’s built on. While AI promises smarter decision-making, automation, and predictive insights, the reality is that without high-quality, well-labelled data, even the most advanced AI models can fail—sometimes spectacularly. It’s a trap that many organisations fall into: investing in cutting-edge AI tools while overlooking the messy, unglamorous work of data management.

Matthew Labrum
Jun 194 min read

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