Business Case Development
Turn great ideas into action.
A Good Idea Isn’t Enough
Most transformation projects fail at the first hurdle—not because the idea is flawed, but because the business case isn’t strong enough to get over the line.
Whether you’re pitching a system replacement, cloud migration, AI adoption, or new customer portal, you need to do more than explain the problem.
You need to quantify the opportunity, show the path forward, and get everyone aligned around a shared plan.
At Lynkz, we help you do exactly that.
What Is Business Case Development?
Business Case Development is the structured process of defining the value of an initiative so decision-makers can confidently invest.
We work with you to:
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Define the problem or opportunity
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Map solution options (e.g. build vs buy, cloud vs on-prem)
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Estimate costs, timeframes, and return on investment
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Outline risks, dependencies and assumptions
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Develop tailored messaging for stakeholders, executives or boards
Our consultants bring commercial and delivery experience—so your business case isn’t just persuasive, it’s realistic.
When to Build a Business Case
Business case support is ideal when:
You need board or executive approval to move forward.
You’re exploring multiple solution paths and want to compare options.
You’re applying for grants or third-party funding.
You need a clearly defined ROI to justify spend.
Your project is stuck in “we’ll decide later” limbo.
The Benefits of a Strong Business Case
Secure Stakeholder Buy-In
We help you clearly articulate the value of your initiative so finance, IT and execs are aligned.
Clarify Trade-Offs and Scenarios
Explore different paths (and their cost-benefit impact) before committing.
Move Faster with Confidence
With clear numbers, risk plans and strategic alignment, your initiative can move from idea to approved project faster.
The Lynkz Way
We’ve helped organisations across mining, health, education and professional services build business cases that get results. From new platforms and AI pilots to modernising legacy systems, we know how to shape the story for different audiences.
Our strength lies in balancing strategy with delivery we’re not just consultants, we’re builders too. That means we understand the cost, complexity and considerations of what you’re proposing, and we help you reflect that in your case.
You bring the idea. We’ll help you get it across the line.